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The mass media, isn't soo massive. It cannot translate into every langauge and loses a lot of possible veiwers because of this language barrier.

The effect that can be observed is a fractured media mass. This fractured media mass can function as a group on in a larger global fractured media mass and so on.

The output of man into other worlds such as the Earth's orbit puts media into a larger space. The global mass media no longer has control over the entire media because ...