Meanwhile, I noticed another little detail last night while putting out the price changes, which were mostly increases on a wide variety of baking mixes which reflect the effects of weather on wheat harvest and quality, the cost of fuel and energy etc.
The product was Ragu spaghetti sauce, a consistent seller.
Several weeks ago, I had been most surprised when this item went on sale for $1.00 a jar, when it regularly sells for $2.69. Needless to say, the hordes descended upon this item like locusts and it was gone in very short order, the shelf and the display table depleted. At the end of the week the price returned to $2.69, as is regular with our weekly specials.
Last night, the labels for all varieties of Ragu sauce came down, but there was no price change.
IT WAS A SIZE CHANGE.
The formerly 700ml bottle has now been reduced to 640 ml, yet the price remains as before. That explains the earlier sale. They were clearing the warehouse of all stock in the larger bottles, possibly to make the size change less obvious to customers are my dark thoughts.
8 1/2 % less product in the jar now.
I wonder how many people will even notice.
In maintaining their bottom line, most producers find a size reduction to be more palatable to the customer than a price increase, even though it amounts to the same thing.
Be aware, and be prepared. This has been ongoing for some time now. The customer is getting significantly less for their money than in the not too distant past.


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